The Be You and Bloom campaign concept and fabric designs have been created by the very talented. Kasey Rainbow.
15% of each sale will be donated to Rize Up Australia, a charity I have personally chosen, which offers a variety of support to victims of domestic violence.
The meaning behind each print is incredibly symbolic of the cause and described in more detail below in the words of Kasey herself.
The Meaning: When researching the symbolism of flowers, I could not go past the Jacaranda flower – a symbol of rebirth, and the Daffodil – symbolising new beginnings. For women leaving a DV situation, it is a new chapter, for others, a completely new life. These flowers are to remind women that it is never too late to end one story and start afresh on another. The ‘In Full Bloom’ print is a representation of a woman who has been through DV but has come out the other side. Not only does it feature our Daffodil flower, I have also included the Gladiolus, symbolising great strength. The extensive colour and beauty of this print represent a woman blossoming into her new self.